CONNECTED TV
Reaching Audiences with Data-Driven Connected TV Advertising in Canada
Connected TV (CTV) advertising is revolutionizing the way brands reach their audiences. With more Canadians shifting from traditional cable to streaming platforms, CTV presents a valuable opportunity for advertisers to connect with viewers in their living rooms, using targeted and measurable campaigns. At 2045, we provide CTV advertising solutions that help brands engage their ideal audience, drive awareness, and maximize ROI.
What is Connected TV Advertising?​
​
Connected TV advertising refers to the delivery of ads through smart TVs and streaming devices such as Roku, Apple TV, Amazon Fire, and gaming consoles.
It allows brands to reach viewers while they stream content on platforms like Netflix, AMAZON Prime, or YouTube.
Unlike traditional television, CTV ads can be targeted to specific demographics, behaviors, and geographic locations, ensuring your ads are seen by the people who matter most.
Why Connected TV Advertising is Critical for Canadian Brands
The Canadian media landscape is rapidly changing, with more than 50% of Canadians now accessing content via streaming platforms.
As cord-cutting continues to grow, traditional TV advertising is losing its effectiveness, while CTV provides a way to deliver ads in a more targeted and measurable way.
This gives brands an edge in a competitive digital environment, allowing them to reach highly engaged audiences on big screens.
KEY BENEFITS TO
CONNECTED TV ADVERTISING
Targeted Reach
With CTV, brands can target specific audience segments based on demographics, interests, and behaviours.
This ensures that your ads are only shown to viewers who are most likely to engage with your brand, maximizing your advertising efficiency.
High Engagement
CTV ads are shown on larger screens, capturing viewers' attention more effectively compared to mobile or desktop ads.
Studies show that video ads delivered via CTV often see higher engagement rates and completion rates.
Data-Driven Insights
CTV advertising allows for robust analytics and reporting.
Brands can track performance, including impressions, engagement, and completion rates, offering a level of transparency that traditional TV ads cannot provide.
​
Cross-Device Targeting
Reach viewers across multiple devices, from their smart TVs to mobile phones and tablets, ensuring a consistent brand experience wherever your audience goes.
​
Measurable ROI
Unlike traditional television, CTV ads allow for real-time optimization based on data insights.
This helps brands ensure that their campaigns are driving measurable results and maximizing return on investment.
CONNECTED TV ADVERTISING:
CHALLENGES AND OPPORTUNITIES
As Canadian audiences continue to shift toward streaming platforms, brands must adapt their advertising strategies to remain relevant.
CTV offers significant opportunities for reaching highly engaged, cord-cutting consumers, but it also presents challenges, such as managing the fragmentation across multiple platforms and ensuring compliance with Canadian privacy laws, including PIPEDA.
​
At 2045, we help brands navigate these complexities with data-driven strategies tailored to the unique needs of Canadian consumers.
From targeting specific regions and provinces to leveraging audience data for personalized campaigns, we ensure your CTV ads deliver results.
HOW 2045 SOLVES YOUR
CTV ADVERTISING CHALLENGES
At 2045, we provide comprehensive Connected TV advertising solutions designed to help your brand stand out in the evolving media landscape. Our team specializes in:
​
Audience Segmentation:
We use advanced data analytics to segment your audience, ensuring your ads are shown to the right people at the right time.
This ensures that your ads are only shown to viewers who are most likely to engage with your brand, maximizing your advertising efficiency.
​
Cross-Platform Campaigns:
We deliver your ads across a variety of streaming platforms, ensuring maximum reach and engagement.
Compliance:
We ensure that all campaigns comply with Canadian advertising regulations and privacy laws, including PIPEDA.
​​
Performance Tracking:
We provide detailed reports and analytics to help you measure the success of your campaigns and optimize them for better performance.​
