DIGITAL OUT OF HOME
Engage Audiences with High-Impact Digital Out of Home Advertising Across Canada
As Canadians spend more time outside their homes, Digital Out of Home (DOOH) advertising offers brands a powerful way to connect with consumers. Whether displayed on digital billboards, transit screens, or in high-traffic urban areas, DOOH advertising provides the opportunity for high visibility and audience engagement. At 2045, we offer data-driven DOOH advertising solutions that help brands deliver dynamic content to the right audience at the right time, ensuring maximum impact.
What is Digital Out of Home Advertising?​
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DOOH advertising refers to digital displays and billboards placed in public spaces, such as shopping malls, transit stations, airports, highways, and city centers.
Unlike traditional out-of-home ads, DOOH ads can be dynamic, with content that changes based on real-time data like weather, time of day, or audience demographics.
This allows brands to create targeted, contextually relevant campaigns that resonate with their audience.
Why Digital Out of Home Advertising is Key for Canadian Brands​
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In Canada, urbanization and the growth of digital infrastructure have created significant opportunities for brands to leverage DOOH advertising.
With more than 80% of Canadians living in urban areas, DOOH ads placed in high-traffic areas such as Toronto, Vancouver, and Montreal provide unmatched reach and visibility.
DOOH advertising is particularly effective in capturing the attention of commuters, shoppers, and tourists, making it an ideal solution for brands looking to increase brand awareness, launch products, or promote seasonal campaigns.
KEY BENEFITS TO
DIGITAL OUT OF HOME ADVERTISING
High Visibility in Prime Locations
DOOH ads are placed in high-traffic areas such as transit stations, downtown areas, airports, and shopping centers, ensuring maximum exposure to your target audience.
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​Dynamic Content and Real-Time Targeting
Digital displays allow for the use of dynamic, data-driven content that can be updated in real-time based on weather, time of day, and audience behaviour.
This ensures that your ads are always relevant and engaging.
Massive Reach and Frequency
DOOH ads reach a wide range of audiences throughout the day, from morning commuters to weekend shoppers.
This consistent exposure builds brand awareness and keeps your brand top of mind.
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Contextually Relevant Ads
With DOOH, brands can create contextually relevant ads that resonate with audiences based on their location, activity, or surroundings.
This leads to higher engagement and better campaign performance.
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Seamless Integration with Mobile Campaigns​
DOOH advertising can be easily integrated with mobile ads to create an omni-channel experience.
By combining DOOH and mobile, brands can reinforce their message and drive actions such as store visits, app downloads, or online purchases.
DIGITAL OUT OF HOME ADVERTISING:
CHALLENGES AND OPPORTUNITIES
DOOH advertising presents brands with unique challenges and opportunities.
The fragmented landscape of digital screens and the diverse Canadian market require a strategic approach to campaign planning and execution.
At 2045, we help brands navigate these challenges by using real-time data, precise targeting, and location-based insights to deliver impactful DOOH campaigns.
Our solutions ensure that your brand message reaches the right audience in the most relevant context, maximizing the effectiveness of your campaigns.
HOW 2045 SOLVES YOUR
DIGITAL OUT OF HOME
ADVERTISING CHALLENGES
At 2045, we provide comprehensive DOOH advertising solutions designed to help your brand stand out in high-traffic environments. Here’s how we ensure your campaigns succeed:
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​Location-Based Targeting:
We use advanced data to target high-traffic areas that align with your brand’s audience and goals, ensuring your ads are seen by the right people.
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​Dynamic Content Creation:
Our team creates engaging, real-time content that adapts to changing conditions, keeping your ads fresh and relevant.
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Performance Tracking:
We provide detailed analytics and performance reports, helping you measure the impact of your DOOH campaigns and optimize them for better results.
