RETAIL MEDIA NETWORKS
Unlocking New Revenue Streams and Driving Sales with Retail Media Networks
As retail evolves, retail media networks offer brands a powerful way to reach shoppers. By using retailers’ digital properties—websites, apps, and in-store displays—brands can connect with consumers at key points in the purchase journey. At 2045, we deliver tailored solutions that optimize brand presence in retail and drive sales.
What is a Retail Media Network?​
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A retail media network is a platform that allows brands to advertise on a retailer’s owned digital properties, such as their e-commerce website, mobile apps, or in-store digital signage.
These networks provide brands with valuable first-party data, enabling them to deliver targeted ads to shoppers who are already engaged and likely to make a purchase.
From promoting new products to influencing purchasing decisions at the point of sale, retail media networks offer a direct line to highly qualified consumers.
Why Retail Media Networks are Essential for Brands​
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In North America, retail media networks are becoming a key component of digital advertising strategies.
With over 80% of North American consumers making online purchases and a growing reliance on e-commerce, retail media offers brands a unique opportunity to engage consumers as they shop.
Whether it’s placing an ad on a retailer's website or delivering in-store digital ads, retail media networks help brands increase visibility and drive conversions.
KEY BENEFITS TO ADVERTISING ON
RETAIL MEDIA NETWORKS
Access to First-Party Data
Retail media networks provide brands with valuable first-party data that enables precise targeting based on shoppers’ browsing and purchasing behaviour.
This ensures your ads are reaching consumers who are already engaged with the retailer’s platform.
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High Intent Shoppers
Consumers on retail websites or in physical stores are often ready to make a purchase.
Advertising through retail media networks allows brands to influence buying decisions at the most critical stage of the shopping journey.
Omni-channel Campaign Integration
Retail media networks can be integrated into broader omnichannel campaigns, allowing brands to create a seamless shopping experience for consumers across online, mobile, and in-store touchpoints.
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​Real-Time Campaign Optimization
Retail media platforms provide real-time data on ad performance, allowing brands to optimize their campaigns based on insights into what’s working and what needs adjustment.
This ensures that your marketing budget is spent efficiently.
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​Increased ROI and Sales
By reaching consumers who are already in the shopping mindset, retail media networks drive more conversions and provide a higher return on investment compared to broader digital advertising platforms.
RETAIL MEDIA NETWORKS:
CHALLENGES AND OPPORTUNITIES
While retail media networks offer immense opportunities, they also present challenges such as managing campaigns across multiple retailer platforms and navigating the complex retail landscape.
However, the opportunity to directly influence purchasing decisions and leverage first-party data makes it a highly valuable tool for brands.
At 2045, we help brands navigate the complexities of retail media networks by managing campaigns across multiple retailers, providing data-driven insights, and optimizing ad placements to drive results.​
HOW 2045 SOLVES YOUR
RETAIL MEDIA NETWORK
ADVERTISING CHALLENGES
At 2045, we specialize in helping brands maximize their presence on retail media networks. Here’s how we help:
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Custom Campaign Strategy:
We design custom campaigns that align with your brand's goals, connecting your ads with the right shoppers at the ideal moment and through key retail partners.​
First-Party Data Utilization:​
We leverage retailer first-party data to deliver highly targeted ads, increasing your chances of influencing purchasing decisions.
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Performance Analytics:
We provide in-depth analytics to track your campaign’s performance and offer actionable insights to optimize for better results.
